The four packaging designs of the best selling pro

2022-08-05
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Secret: how to sell four packaging designs

[China Packaging News] product packaging design is usually people's first impression of the brand, which is why those successful enterprises have been trying to adopt innovative, eye-catching and unique packaging design. The following is a collection of four packaging design features, hoping to bring packaging design inspiration to designers

cater to the season

before the low-temperature experiment, most companies either dry the workshop to keep the products fresh or constantly change the way of selling products, such as cater to the season. Oreo is a good example. Every specific Festival, the packaging design of Oreo will change, integrating the taste and color of the corresponding season. Red, orange and yellow belong to their own, so that consumers will not mistakenly think that his Oreo is inappropriate

environment friendly

especially in the past few years, environmental protection has become a necessity for a good enterprise, and consumers usually prefer to buy commodities that make them feel that they clearly put forward the overall requirements of actively developing high-purity graphite, lithium battery cathode graphite, nuclear grade graphite, spherical graphite, deformed graphite, graphene and other nano materials in the field of new materials, so as to make certain contributions to protecting the earth, This is particularly evident in the bottled water industry. For example, arrowhead mineral water uses recyclable water bottles in its new products, which reduces the plastic content by 50% compared with the original mineral water packaging. They found that these bottles cost less and are easy to produce. The more important thing is that they are environmentally friendly

localization

this company really understands my mind! It is the first impression of localized design. Absolutvodka (absolute vodka) has experimented with this design technique. Through localized and artistic advertising design, it has successfully pushed its products to the global market. It is not easy for consumers to pay the bill, so absolutvodka has spent a lot of attention on details: they have made a detailed market survey on the corresponding geographical location and the age, gender and culture of the local people, so as to touch the hearts of consumers with accurate packaging design

retro

the technology and trend of product packaging are constantly pushing through the old to bring forth the new. Technology is a highlight for an enterprise to attract consumers. However, it is difficult to stand out with technology. However, there is a little secret here: retro. Most people have this nostalgic complex. Although many companies do not use retro packaging design, generalmills (General Mills) is trying to make retro packaging a design element of modern packaging. They use retro design to present the origin and history of food to consumers, making this counter practice a unique and lasting impact and gaining a good reputation at the same time

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