The four most popular measures to increase the mar

2022-07-23
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Four measures to improve the market share of hardware tools

with the rapid increase of automobile ownership in the past two years, the automobile after-sales market, especially the automobile maintenance market, is also in full swing. Whether in the global hardware tool market or in China's hardware tool market, the application and demand of manual tools are more than expected, and manual tools are also widely used in the automobile maintenance industry. With the rapid increase of automobile ownership in the past two years, the automobile after-sales market, especially the automobile maintenance market, is also in full swing. Whether in the global hardware tool market or in China's hardware tool market, the application and demand of manual tools are more than expected, and manual tools are also widely used in the automobile maintenance industry. According to statistics, the number of cars in China has exceeded 35million, including 18million private cars, of which 60% are new cars in the last four years

generally, the market demand for automotive after-sales service is the largest between 4 and 9 years of vehicle use. According to international general standards, the profit generated by the automotive after-sales market is about 7:3 compared with the relative pre-sales market. In the whole automotive industry chain, the profit generated by the post-sales market should at least be more than twice that of the pre-sales market. In the foreign automobile market, 50-60% of the profits are generated in the service field. China's automobile after-sales service market will show geometric growth. It is inferred that the market scale will reach more than 350billion yuan in 2011. The global demand for manual tools will also increase greatly. The demand for manual tools in some developed countries will increase by more than 10% every year. In this regard, luobaihui, Secretary General of the International Mold Association, pointed out that China's hardware industry, facing the fast-growing market, should seize the opportunity, clarify the development priorities, and promote the transformation and upgrading of industrial structure; Enhancing the capability of independent innovation, especially technological innovation, lies in enhancing the enterprise's own strength; Both markets should be developed at the same time, channels should be established, brand promotion and maintenance should be carried out, internal and external efforts should be done well, and the market share should be quickly occupied or expanded in the increasingly fierce market competition and rapidly growing market under the experimental conditions that the fatigue life of automobile leaf springs is not less than 80000 times

1. Define the development priorities and promote the upgrading of industrial structure

vigorously develop electric tools, hand tools, measuring tools, rangefinders, pneumatic tools, garden tools, desktop tools, combination tools, hardware and building materials, and auto workers, so as to create a very professional and wide range of participant tools, bathroom hardware, kitchen electrical tools and other products in the field of materials, and accelerate the formation of multi variety, multi specification A series of core technologies and products with independent intellectual property rights

2. Combination of industry, University and research to enhance the ability of independent innovation

accelerate the establishment of a technological innovation system with enterprises as the main body and the combination of industry, University and research. During the 12th Five Year Plan period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovation and industrialization projects of scientific and technological achievements

3. Both export and domestic sales should be taken into account.

enterprises actively participate in domestic and export sales, walk on two legs, and develop both markets while strengthening independent innovation and self created brand awareness. At the same time of OEM production, accelerate the transformation and upgrading of wax and other industries, improve quality, and create independent brands and famous brands, which will play an important role in promoting exports. The simultaneous development of the two markets is conducive to the steady and sustainable development of the enterprise

4. Establish channel brand promotion

under the condition that the product quality is guaranteed, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in China, carry out brand promotion in the supply market through agents, or cooperate with the media. There are many ways to promote, which requires enterprises to explore suitable ways through their own efforts

many domestic enterprises' after-sales services are not in place, or there is basically no after-sales service, which has become a major weakness in the development of enterprises. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to it, it will affect their long-term development. It is also the top priority to do a good job in selling and serving

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